Our work with Growsari

The challenge

Figure out ways to differentiate against competitors in the market.
How to translate that differentiation into the user experience on the product.

How E8 helped

Ran research and conducted behavioural analysis.
Used the insights from research and data to drive the design of UX improvements and new product concepts.
Defined and prepared a validation plan that's ready to go.

Impact

3 user segments identified

from in-depth segmentation analyses

6 concepts & validation plan defined

and ready to be tested in market

“The E8 team helped us quickly structure thinking around re-ordering that is now built into our roadmap. They integrated easily within our teams, and <span class="highlight">their flexibility to bring in different skills and tools</span> at different stages of the project was a big unlock.”

Andrzej Ogonowski

Co-founder & Head of Platform (GrowSari)

How we did it

Conducted segmentation analyses

Used the k-means algorithm, which pulled together customer behaviour, product, and order level data.
Conducted the following analyses to inform our next steps: product funnel analyses, frequency analyses, basic retention curves, habit moment correlations, product combination analyses and value based clustering analyses.
At the end of our analysis, we defined each of the key moments (i.e. signup, setup, aha, and habit moments) that contributed to the product's long-term retention, and used that as anchors to guide our thinking forward.

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Ran ideation sprints based on the data gathered

Led virtual brainstorming sessions to explore new ideas and concepts.
After prioritisation all the ideas, we had 6 promising concepts.

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Turned ideas into product strategy and habit-forming UX that's ready to be tested in market

Used concept cards to further define each concept.
Designed lo-fidelity wireframes to visualise these concepts.
Defined a validation plan to test each concepts in market.

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Get to product-market fit

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Growsari

Built market differentiation through habit-forming user journeys & product concepts