Our work with Esplanade

The challenge

Define a product strategy and build an MVP that satisfies top customers' needs and wants.

How E8 helped

Ran quantitative research to find customer segments to target.
Defined a value proposition and hypotheses to test.
Ran further lean concept testing to validate hypotheses and created an interactive MVP prototype.

Impact

500 survey respondents

that we converted into strategic insights

Tested concepts with 20+ remote participants

to validate our concept hypotheses

Defined MVP features and user stories

ready to be operationalised

Electric8 is an absolute delight to work with. Our project requires a collective who has multidisciplinary skillsets and the team successfully delivered a robust framework, laced with fresh perspectives and great insights.

Ken Ling

Head of Digital Marketing, The Esplanade Co Ltd

How we did it

Defined target segments and understood their needs

Ran a quantitative survey with 500 Singaporean residents.
Identified customer segments to go for and had a deeper understanding of their needs and wants.
Translated research insights into the first view of product strategy.

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Validated qualitative findings at a larger scale

Conducted a lean concept testing experiment and in-depth interview with 20+ participants remotely within 2 weeks.
Validated key assumptions on the solution and built a deeper understanding of target customers’ decision-making factors.

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Defined a clear value proposition & product solution

Converted research insights into the high level product strategy and features.
Mapped out a list of features for MVP and beyond & prototyped key features for MVP.
Provided technical recommendations for operationalizing the product.

Get to product-market fit

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Esplanade

Defined and validated new product concepts for Singapore's arts scene