Our work with Asian Food Network

The challenge

Figure out who is the digital audience, their needs/wants, and how it translates into a new habit-forming digital experience.

How E8 helped

Defined a new digital strategy, value proposition and built a data analytics dashboard.

Impact

2.5x increase

in dwell time on new website

2x increase

in digital ad revenue following launch of new website

The Electric8 team helped us through a very important digital transformation - they introduced and instilled a very critical and important digital way of thinking, working and behaving.

Leena Singarajah

Former MD, Scripps Networks Asia

How we did it

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Aligned team on key business objectives and clear quantifiable KPIs

Defined digital ad revenue and contribution as the North Star metric.
Dissected this key metric into its inputs by creating a growth model that brought together acquisition, user funnels and costs of goods sold.
Assigned clear tasks and responsibilities across teams with quantifiable KPIs.

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Built and executed a test-and-learn plan to drive sustainable growth

Used insights from the growth model to prioritise test-and-learn experiments that focus on driving user growth and engagement with the site’s content.
Identified successful marketing tactics including landing pages and ad content for Facebook, Google Adwords and Email Marketing, resulting in 68% drop in bounce rate, 60% decrease in cost per session and doubled digital ad revenue.

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Coached the team into a test-and-learn process

Ran weekly team rituals such as Kanban meetings to allow for team collaboration.
Set up and coached test-and-learn artefacts such as experiment doc, growth sprints, etc.

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Get to product-market fit

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Asian Food Network

Redefined the digital strategy for Southeast Asia's largest food broadcaster